When developing a Brand Story video, it is important to create something that educates customers about who you are, what products you offer and why it’s important to own your product, in a short amount of time.

A Brand Story is the center piece of your business. When creating such a vital asset we design this asset to incorporate important details of your business and products while keeping your business personality intact to your branding standards. This asset becomes a single video that is shareable across your omni channels.

Visualize a Brand Story video as a digital business card that effortlessly summarizes your business, your products or even services. Not only does it save you time, but it saves you from explaining the same information over and over again and again. It even works for you when you are away from the business.

Brand Story Videos can also help with:

• Grow sales and on-site conversions
• Pre-qualify potential customers
• Create credibility of your values and principles

At KBJR Media we walk you through the process to deploy your video assets in every part of your customer’s journey. The videos we make are not meant to be a one post type video on social media. These videos are meant to last with your brand and take a short-term marketing campaign and make it last long term as long as you implement it properly. You can also deploy this asset in:

• Homepage of a Website
• An "About Us" Page
• Direct link in email signatures
• Social Media
• Email Marketing 

As a business owner it is important to not only focus on attracting new customers, but also to those that are across every aspect of your business and or product journey. This could include videos for

• The general public - Gain traction and awareness
• Potential customers – Undecide customers
• First time customers – Those who want more
• Returning customers – Customers who want to share
• Internally -  Recruitment, Onboarding & Training

At KBJR Media we walk you through the process to deploy your video assets in every part of your customer’s journey. The videos we make are not meant to be a one post type video on social media. These videos are meant to last with your brand and take a short-term marketing campaign and make it last long term as long as you implement it properly.

You can also deploy this asset in:

• Homepage of a Website
• An "About Us" Page
• Direct link in email signatures
• Social Media Channels
• Email Marketing 

Thanks to video assets, they can be simple and easy to implement and measure the effectiveness during your marketing campaign. Using industry tools that are easily accessible. Measuring has never been more detailed with tools like:

• Facebook ads (click-thru, CPA, sales, leads, conversions)
• E-commerce (pre-orders, sales, average order size)
• Google Analytics (traffic, bounce rate, conversions)
• Email signature (clicks-to-leads/purchase)
• YouTube (subscribers, engagement)